Built by founders,
for founders

We've been on your side of the table. We built Booklet because we couldn't find a tool that did it all properly.

What we believe

These aren't wall decorations. They're the decisions we make every day.

🎯

Customer First

Every decision we make starts with how it helps our customers run better businesses. We talk to customers weekly, not quarterly.

🔒

Trust & Security

We treat your financial data with the same care you would. TLS-encrypted connections, audit trails, and transparent security practices.

Ship Fast, Fix Fast

We ship features quickly and iterate based on real-world feedback. If something breaks, we fix it within hours, not weeks.

🌍

Global by Default

Built for businesses everywhere. Multi-branch and multi-role from day one, not bolted on later.

From frustration to product

The honest version of how we got here.

2022
Founded
The founding team starts building after experiencing firsthand how painful multi-tool business management is.
2023
Early launch
Launch in beta and start onboarding early customers, mostly through word-of-mouth and LinkedIn.
2024
AI Agents launch
Release the first AI agent (Collections) to help automate day-to-day accounting work.
2025
Open beta
Expand to full-suite ERP with HR, multi-branch, and analytics, now in open beta.
Now
Still building
Continually shipping. Every week, new features based on what our customers ask for. That's not changing.

Built by people who've been in your shoes

We're operators turned builders. We've felt the pain of bad software and set out to fix it.

AJ
Alex Johnson
CEO & Co-founder

Former CFO at a mid-size manufacturing company. Built Booklet after spending 3 years patching together QuickBooks, Sheets, and 4 other tools.

MS
Maria Santos
CTO & Co-founder

Led engineering at two Y Combinator startups. Obsessed with building software that feels fast and reliable for the humans who use it every day.

DC
David Chen
Head of Product

10+ years leading product for ERP and accounting software. Speaks to customers every week, and believes great ERP software is about reducing anxiety, not adding more features.

AO
Amara Osei
Head of Design

Designed interfaces for 10 years across fintech and SaaS. Believes that enterprise software doesn't have to be ugly or confusing.

Join the team

We're a small team building something ambitious. If that excites you, we'd love to hear from you.